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I'm a content creator and digital marketing expert based in Melbourne, Australia.


​With a passion for old mechanical things, I quickly found himself obsessed with the world of watches and cars. Over the past 6 years, I've worked closely with Australian and international watch media. Additionally, I've worked directly with local and international brands to help them achieve their digital goals.


​Currently, I'm available to discuss the following projects:

  • Event hosting

  • Print editorial

  • Digital editorial

  • Content creation/production

  • Digital marketing/social media strategy​

Here are some examples of my recent projects.



I was commissioned by Type7 to interview Melbourne-based coffee machine customiser, Specht Design. I created both the words and images supplied to Type7, and optimised the content for their digital channels.

This photojournalism assignment allowed me to again push my photography skills, and further explore the world of automotive.

You can read part one here, and part two here.

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Event hosting

Andy had the pleasure of hosting a Q&A with Martin-Baker Aircraft Co Ltd Ejectee and RAAF Flight Lieutenant Steve Andrews, as well as MD of Martin-Baker, Andrew Eden - at the Melbourne Bremont Watch Company Boutique.


The event was one of Bremont's famous 'Adventurers Club' evenings, and full of aviation and watch enthusiasts. Making the evening extra special was the privilege of being in the room as another ejectee collected his Bremont Martin-Baker Special Edition MB1. The MB1 is offered for sale only to pilots who have survived the traumatizing experience of ejecting from a jet.


It was a great opportunity to learn from these two very impressive and humbling gentlemen. Thank you to the Bremont Australia team for providing me with the opportunity!

For a recap on the evening, click here.



Event hosting

Montblanc Australia approached Andy to host a series of 'Watches & Whisky' evenings in Q3 of 2019, around Australia.


Bringing to life his passion for watches, Andy engaged an audience of 80+ guests and spoke to current trends within the watch industry, and watch collecting as a whole.

Images: Emily Ewens, CEO Magazine.



Content creation

IWC approached me to create localised content for Spring/Summer 2019, with a focus on creating content both seasonal and relevant to their Australian Audience. This content production included finalised images, copy and a social media strategy.


Part one of this delivery centered around the Melbourne Spring Racing Festival, and was shot in collaboration with a local Australian Tailor.


Part two of the delivery was focused on romantacising the Australian summer.

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